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Introducing KYN Analytics

Built by Estate Agents. Designed for Performance.

At KYN Analytics, we help ambitious estate agencies unlock the full potential of their data - turning numbers into clear, actionable insight that drives real performance.

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Our Story

KYN Analytics was founded in 2025 by Managing Director Karl Tatler and Product Director Andrew Spink, but its roots go back much further.

Andrew joined Karl at Karl Tatler Estate Agents in 2015, as the ambitious, nationally award-winning business experienced rapid growth. As Managing Director, Karl recognised the need for greater visibility over performance across both Sales and Lettings operations.

Like many growing estate agencies, the team relied on CRM reporting tools to track performance, but as the business scaled, they needed deeper visibility and more flexible analytics capabilities:

  • Reporting processes involved manual exports and additional data manipulation
  • Access to live operational insights was limited
  • Valuable team time was being spent preparing and consolidating reports

Karl recognised that to support continued growth and improve decision-making, the business needed a more advanced analytics solution.

Reapit Data Warehouse

When Reapit introduced its Data Warehouse product, everything changed. This new product allowed Reapit customers to access their own data externally, which can be plugged directly into visualisation tools such as Tableau or Power BI.

Within Karl Tatler Estate Agents, it created an opportunity to rethink how data could be used - not just for reporting, but for driving behaviour and results.

A small in-house team of developers set out on a mission:

"To build automated, real-time performance dashboards that would guide every individual and branch towards their goals."

The result?

  • Live, always-on reporting
  • Clear performance visibility across teams
  • Data driven daily decision-making

These dashboards quickly became the focal point of morning meetings and performance reviews, helping teams stay aligned, focused, and accountable.

Armed with real-time insight, the business was able to:

  • Identify performance gaps instantly
  • Focus effort where it mattered most
  • Create a culture driven by accountability and results

It became clear that this wasn’t just a reporting tool - it was a competitive advantage.

Know Your Numbers

After successfully building and refining these capabilities within a fast-moving, competitive estate agency environment, Karl and Andrew launched KYN Analytics, providing a series of tailored products for Sales and Lettings Reapit customers, designed to be adaptable to the unique processes of each individual business.

The name KYN stands for “Know Your Numbers”.

We believe that when you truly understand your data, you can take control of your performance.

Designer

Meet the Team

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Karl Tatler

Managing Director

With over 40 years of estate agency experience, Karl brings real-world insight to every stage of your data journey, ensuring our solutions deliver practical, measurable impact

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Andrew Spink

Product Director
 

Drawing on more than a decade of estate agency data experience, Andrew has designed our product suite with usability and real-world application in mind.

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Tom Coleman

Product Engineer

With deep expertise in Reapit Data Warehouse, Tom ensures that every implementation is accurately configured to align with your operational needs

Ready to See Your Data in Action?

Request a demo